George and Paris talking Studytracks on the BBC.
Just as the UK turned their collective attention to the 2017 GCSE exams, the BBC turned their attention to Studytracks. The BBC has always had their finger on the pulse for education and youth, so it’s no wonder we popped up on their radar as our app was lighting up the education download charts and delivering almost 2,000 downloads a day on the run up to these exams.
Along with George, they also talked to Paris, George’s son who was the reason Studytracks was created. It’s a great origin story and one that deserves some airtime so we were super happy to work with the BBC to get the story out there.
The BBC certainly know their audience well! Our video has been watched (to date) almost 1.5Million times and garnered almost 3,000 shares with lots of complimentary comments.
The same video made it onto BBC London as well as on the main BBC twitter page and the BBC School Report page.