Earworms exist!

Earworms - we know they exist and there's been a lot of research into them - here's what Wikipedia has to say:

"An earworm, sometimes known as a brainwormsticky music, or stuck song syndrome, is a catchy piece of music that continually repeats through a person's mind after it is no longer playing.[3] Phrases used to describe an earworm include "musical imagery repetition", "involuntary musical imagery", and "stuck song syndrome". The word earworm is a calque from the German Ohrwurm. The earliest known usage is in Desmond Bagley's 1978 novel Flyaway.

Researchers who have studied and written about the phenomenon include Theodor Reik, Sean Bennett, Oliver Sacks, Daniel Levitin, James Kellaris, Philip Beaman, Vicky Williamson, and, in a more theoretical perspective, Peter Szendy. The phenomenon is common and should not be confused with palinacousis, a rare medical condition caused by damage to the temporal lobe of the brain that results in auditory hallucinations."

Repetition of a track for music or a jingle can be hell. All I would have to say is 'go compare' and you'll most likely start singing the song or at the very least know how the chorus goes. This is an earworm and how it works as it hits your brain has been studied by lots of people over time, but just yesterday hit the newspapers through work at Goldsmiths.

Earworms in the Evening Standard

Earworms in the Evening Standard

Earworms are stored in the brain for a long time and all they need to be recollected is a trigger. That trigger can be a word or a sound and it's there ready to jump out at you.

This is the basic premise of whet we are doing with Studytracks. We put the syllabus to music, you listen to it and like a catalogue of tracks that you have already stored in your head they will be easier to recollect and recite. The main difference is that the songs we use have good music attached to the syllabus! We have an Ivor Novello Award winning song writer who's working in the booth for us constructing the tracks to make them as enjoyable as possible. Studytracks really is a different take on learning and there's nothing else like it out there. 

For the first time earworms have been harnessed and put to good use - ask any of the 35,000 students that used us last year for their exams. Simply download for free and give it a try to see why earworms will be your new best study friends.

Head to the app stores search 'Studytracks' and try it out!

George Hammond-Hagan